My name is Chad Little.
As a child, I dreamed of going to the NBA, an idea cut short by my Jr. College basketball coach who forgot about me at the end of the bench in 2003.
Switching focus to my other love, I set sights on utilizing my artistic skills, knowledge of sports, and love for footwear. I called Nike while in high school and asked what I needed to design shoes there someday. So after 2 years of playing jr. college basketball and 1 season in Germany, I had my portfolio accepted into the San Jose State University industrial design program. While at SJSU I landed internships with Montrail (Seattle), K1X (Germany), and Pony (San Diego) which eventually lead to my first full time job in the industry. 4 years and 3 other jobs later I was surprised with a phone call from Jordan Brand to join the footwear design team in 2010.
During my time on Nike campus, I worked as a footwear designer for all 6 years I was there. I made a squad at Jordan that had just 5-6 spots on the roster. Mathematically speaking; a way harder dream job to land than the NBA. I got to design men's, women's and kids footwear, along with some apparel and graphics over the years. My last design projects included Melo's 12th signature shoe, the Doernbecher VIII for Caden, and the flyknit AJ 1s.
In 2014, my background in podiatry work got me a golden ticket invitation to join the Nike Innovation footwear design team. At one time I had my own desk and name tag right next to Tinker Hatfield, Mark Smith, Eric Avar and Aaron Cooper (an even HARDER roster to land). My time spent in the Innovation kitchen reminded me to get my hands dirty once again.
In 2015, my wife Amanda and I brought our boy into this world. We realized that although hanging out at Nike is fun, family is better. We quit our corporate jobs and moved back to the L.A. area to be close to her family. My first job while back; working with fellow artist Blaine Halvorson (MadeWorn) on his vision for craft in the apparel world. I learned a lot in 4 months and got to work on a collaboration with Jay-Z sold at Barney's.
In 2017 I joined the Mitchell & Ness apparel design team and worked as creative director for the brand...amazing sportswear nostalgia and design right up my alley.
Currently we have moved back to the NW and have welcomed baby boy #2, all while fully dedicating my days to my family, making custom footwear, and THIS website! Over the coming months, MANY items and collections will be updated to this site as our journey continues...